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未来的传播形态与社会文明形态(8)

Future Communication Forms and Social Civilization Pattern

Cai Shangwei

Abstract: In the present-day society, communication technology gets increasingly developed and information is exploding. In this context, people have reduced dialogue with themselves, and as communication is inclined to be superficial, stereotyped, and blindly, people are less capable of self-understanding and putting themselves in other peoples’ shoes. Hence, estrangement increases between people and between different ethnic groups so that social consensus is harder to reach and social risks increase. The development of communication technology and the increased flow of members could make the central information, confidential information and core competitiveness of organizations extremely vulnerable to loss and cause the stability of organizations to face a serious crisis. In the future human society, all large organizations and giant organizations may encounter the problem of "stability" arising from communication.

Keywords: Communication, communication technology, communication forms, social risk

蔡尚伟,四川大学文学与新闻学院教授、博导,四川大学文化产业研究中心主任,四川大学广播电视研究所所长。研究方向为新闻传播学、文化产业。主要著作有《文化产业比较案例》《文化产业导论》《电视文化战略》《影视传播与大众文化》《媒体竞争论》《广播电视新闻学》《版权兴市:“世界现代田园城市”路径探索》等。

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